Multi-Channel Paid Ads Hub

What you need

• An Active Visitorly plan and at least one site
• Access to your Meta Ad Account, Google Ads, or TikTok Ads
• UTM tags on your ad URLs (e.g. utm_source=facebook&utm_medium=paid&utm_campaign=spring_sale&utm_content=video_1, utm_source=google&utm_medium=paid, or utm_source=tiktok&utm_medium=paid)

Multi-Channel Features

• Unified ROAS & Blended CAC: Automatically computes cross-network customer acquisition costs and MER (Marketing Efficiency Ratio: Total Revenue ÷ Total Ad Spend).
• Channel Filtering: Switch between All Channels (Blended), Meta Ads, Google Ads, and TikTok Ads with one click.
• Ad Fatigue & Anomaly Guardrails: Instant alerts when an ad's CPC spikes by >30% or CTR decays over 48 hours.
• 1-Click Creative Pause: Instantly halt bleeding ad spend directly from the Visitorly guardrails banner.
• AI Copy Coach: Review weak creatives and push paused rewrites into your ad sets.

Steps to Connect

1. Select your website in the Visitorly sidebar.
2. Open Integrations.
3. Click Connect Meta (or sync Google/TikTok Ads). Approve requested permissions.
4. Select your ad account and Facebook Page, then click Sync Meta Ads.
5. Open Ads from the sidebar to inspect multi-channel performance, blended financial KPIs, and active guardrails.

How attribution works

Visitorly attributes on-site visitor sessions and goal conversions to specific ads using UTM parameters (utm_source, utm_campaign, and utm_content). For Facebook traffic, fbclid automatically links visits to Meta even if UTM tags were omitted.